Hwy 20 Entertainment is a professional talent agency based in Birmingham, Ala., specializing in artist development, booking, and promotion of local, regional, and national music acts. Founded by Patrick McCarty, Hwy 20 Entertainment has a team of dedicated agents in territories across the Southeast. Each agent is charged with the task of developing a fan base for each artist on the roster in their territory. With an extensive contact list for local and regional music acts, Hwy 20 Entertainment can provide a number of services for venues and festivals. Hwy 20 Entertainment only works with professional artists with a goal to be the best they can be. 

Services offered by Hwy 20 Entertainment:

- Artist Management

- Artist Development

- Artist Booking

- Event and Venue Talent Buying

- Event Management

- Marketing and Promotional Materials (EPK, Promo Posters, Artist Biography, etc)

- Photography

Patrick McCarty Founder/CEO of Hwy 20 Entertainment
Valerie Smith Administrative Assistant for Hwy 20 Entertainment
Kenneth Harris Team Member at Hwy 20 Entertainment

Meet the Staff

Patrick McCarty


Patrick McCarty founded Hwy 20 Entertainment in 2012 after securing his first artist management deal with The Johnathan East Band. Patrick helped build JEB into a regional powerhouse act, booking him into major festivals and headlining shows. Patrick began as a talent buyer for a venue, and has now expanded his range of services to include promotions and audio production with Southern Wave Productions. He's been on the production crew for bands such as Old Dominion, Jon Pardi, Waterloo Revival and many more. 

Valerie Smith

Administrative Assistant


Valerie Smith is our Administrative Assistant. She joined our team in 2017, in addition to her full-time job at WQSB 105.1 Alabama's Country Giant in Albertville, Alabama, where her titles are Promotions Manager, Customer Service Representative, and Administrative Assistant. She is a vital team member for Hwy 20 Entertainment. Valerie played a major role in the planning and organizing of the 2017 Pepsi Southern Original Competition by sending emails, helping select and notify finalists, and traveling to competition venues to assist in the general production of the events. 

Kenneth Harris

Team Member

Kenneth Harris joined Hwy 20 Entertainment in 2016. Kenneth does multiple duties for Hwy 20 Entertainment including road manager for several of our artists, booking agent, as well as stage production. Kenneth has worked closely with AJ from Leland Live to showcase Hwy 20 Entertainment artists on the Leland Live talk show. Kenneth has worked security for one of the largest shows in Alabama at Rock the South.